Park Connect Online Ltd Privacy & Cookies Policy
This Privacy & Cookies Policy describes how your personal information is collected, used and shared when you visit us online at https://www.parkconnect.online - which we’ll refer to as “our Site” in this Agreement.
Here is our commitment to you.
We promise to safeguard your privacy and personal information, always. We will keep your personal information safe and will never pass it to third parties for marketing purposes without your express consent.
Protecting your Information.
In this Privacy Policy, “we” and “our” refers to Park Connect Online Ltd, a Company which is registered in England and Wales.
Here are details of the personal Information we collect, how we do that and why.
We collect different kinds of information for different reasons, depending on what that information is.
We may collect…
Your name and contact details.
We might use your name and contact details to fulfil any orders you place, and to enable us to perform our service to you, including keeping you updated as to the progress of any orders. We retain purchase information only as required by UK law. If you opt in to receive marketing communications from us, we might use your name, email address and physical address to deliver marketing, offers or promotions.
You can unsubscribe at any time using links in any email marketing, or by emailing us at hello@parkconnect.online
Your purchase information.
If you make - or attempt to make - a purchase through the Site, we may process and/or collect certain information from you to enable us to fulfil our order (our contract with you) and to screen our orders for potential risk and to prevent fraud.
This information may include your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.
The purposes we may use this information for include processing your payment, arranging for shipping, and providing you with invoices and/or order confirmations. We do not retain your payment information. Other information is retained as required by applicable UK law and/or regulations.
Your purchase history and order information.
We retain details of your past orders so that we can complete our contract with you, provide customer service and support and comply with UK law and applicable regulations. Including all information authorised to create your listing and/or sent to us to create your listing.
Your contact history.
Whether over the phone, by email or via social media, we might retain details of contact between us. We’ll keep these records for as long as we’re required to by law, or any applicable regulations. We do this to maintain excellent customer service standards, and to comply with laws and regulations where applicable.
Your responses to surveys, competitions, and promotions.
If we choose to run any surveys, competitions, or promotions through the site - or via email, phone, post or social media - we would retain your responses for as long as we’re required to by law (or any applicable regulations).
We use this type of information to help us to run, monitor and manage surveys, competitions and promotions and to allow you to enter and/or participate in them.
Information about how you use our Site
When you visit the Site, some information is automatically collected about your device and how you use our site. This information may include details about what browser you are using, your IP address, time zone and cookies you have installed. It might also tell us how you came to find the Site, the individual pages or products you look at and how long you spend with us.
This data may be gathered by (and therefore shared with) trusted third parties, for example Shopify and/or Google Analytics. We use this information to maintain and improve our site and its content, to help us screen for potential risk or fraud (in particular, your IP address), to inform our business strategy (for example, information on which products you like most helps us choose future product lines and suppliers, and/or informs how we might market them) and to improve your overall experience with us.
For example, this information helps us to see how interesting you find our content, blogs, marketing and advertising, and that helps us assess how effective they are.
This type of information is collected using cookies and similar technologies like pixels and web beacons.
We use Cookies…
Cookies are small text files that are placed on your device and usually include an anonymous, unique identifier.
To learn more about cookies, including how to disable them, you can visit http://www.allaboutcookies.org.
“Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
Our Trusted Partners
As outlined above, we may share your personal information with our trusted partners to enable us to fulfil our contract/s with you, to comply with applicable laws and regulations, to inform our business strategy, to measure the effectiveness of our marketing and advertising, to improve your overall experience with us and (if you have opted in) to provide you with marketing communications, promotions and offers.
Our trusted partners may change from time to time, and details will be updated within this Privacy & Cookies Policy accordingly.
Please note - we will never pass your personal information to third parties for marketing purposes without your explicit prior consent.
For example, we use Shopify Analytics to help us understand how our customers use the Site. You can read more about how Shopify uses your personal information here: https://www.shopify.com/legal/privacy
We may in the future use a Facebook Pixel from time to time to measure the effectiveness of our content and advertising on Facebook owned channels. You can change your Facebook Privacy Settings, including your advertising preferences, at any time using this link: https://www.facebook.com/help/
We may in the future use a LinkedIn Tag from time to time to measure the effectiveness of our content and advertising on LinkedIn. You can change your LinkedIn Privacy Settings, including your advertising preferences, at any time using this link: https://www.linkedin.com/manage-advertising-preferences
We may in the future use Google Analytics and Google Ads tags from time to time to measure the effectiveness of our content and advertising on Google search. You can change your LinkedIn Privacy Settings, including your advertising preferences, at any time using this link: https://www.google.com/settings/ads/anonymous
We may in the future use Mailchimp or HubSpot from time to time to send email marketing communications to users who opt in to receive them. You can view their privacy policies here: https://mailchimp.com/privacy or https://legal.hubspot.com/privacy-policy
Finally, we may also share your personal information for legal reasons; for example to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
Behavioural Advertising
As described above, we may in the future run targeted advertisements or marketing communications that we believe may be of interest to you and other potential customers and clients on Google search, Facebook owned channels and/or LinkedIn.
For more information about how this type of advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at:
http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work
You can opt out of this type of advertising using these links:
https://www.facebook.com/settings/ads
https://www.linkedin.com/manage-advertising-preferences
https://www.google.com/settings/ads/anonymous
You can also opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out
portal at: http://optout.aboutads.info/
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
Storing your Information
We’ll store your information for as long as is required to enable us to provide our services to you and/or to fulfil our contract with you and/or to communicate with you, subject to your consent. If reasonably necessary, or required to meet legal or regulatory requirements, resolve disputes, prevent fraud and abuse or enforce our T&Cs, we may retain those elements of your information after it is no longer needed to provide services to you or fulfil contracts with you.
We will not retain your contact information for marketing purposes if you choose to opt out of marketing communications at any time.
You can unsubscribe from marketing communications at any time using links in any email marketing, or by emailing hello@parkconnect.online.
Your Rights in relation to your Data
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise your rights, or have any complaint whatsoever, please contact us at hello@parkconnect.online.
Unless otherwise outlined above, we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Site), or to otherwise to pursue our legitimate business interests.
We take protecting your personal information extremely seriously and, if your information is to be sent outside of Europe (for example to trusted partners based in Canada and the United States), we make sure it will be subject to the highest standards of protection and security and that their practices are compliant with the conditions set out in prevailing privacy laws.
Changes
We may update this privacy policy from time to time in order to reflect (for example) changes to our practices, changes to prevailing privacy laws or for other operational, legal or regulatory reasons.
Children
By providing us with your data, you warrant to us that you are over 13 years of age. We never knowingly collect data for children under the age of 16, and it is your sole responsibility to advise us if you are providing information for a child under the age of 16.
If you are based in the Republic of Ireland:
We never knowingly use the personal data of anyone under the age of 18 for any profiling, marketing or targeting purposes and it is your sole responsibility to inform us if you are providing information for a child under 18.
Contact Us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at hello@parkconnect.online.
All about Cookies…
This is what each type of cookies is for, and why we might use them:
Necessary cookies:
These are required for our site to function. For example, they may enable you to log in to secure areas, or help us to recognise and prevent fraudulent activity.
Analytics/ performance/diagnostics cookies:
These allow us to recognise and count the number of visitors the site receives and to see how visitors move around our site when they are using it. This information is anonymous, and helps us improve the way our site works, for example by making sure users can easily find what they are looking for, or seeing what they like to read most.
Functionality cookies:
These are used to recognise you when you return to our site. This enables us to remember your preferences and may allow us to personalise content for you.
Targeting cookies:
These cookies record your visit to our site, the pages you view on the site and the links you have followed to find our site. We may use this information to make our site, our marketing and our advertising more relevant. This information may be shared with our trusted partners (see “Trusted Partners” section for more information, including how to opt out of these cookies).
Here’s how you can manage cookies on your device.
To learn more about cookies in general, including how to disable them, you can visit http://www.allaboutcookies.org.
You may delete and block all cookies from our site, but please be aware that some cookies are necessary for it to work properly. Removing these essential cookies may be detrimental to the functionality of the site and restrict how you are able to use it.
Please note that our trusted partners and websites linking to our site may also use cookies (over which we have neither control or responsibility), details of which you can find in their respective privacy policies.